Adekunle Gold attracted his first set of followers through his humorous Photoshop-edited images on social media. Gold is a trained graphic designer and marketer, and this singer and songwriter has been incorporating his sense of humor, abundant creativity and storytelling techniques within his music for years. The six albums he’s released have accrued millions of streams, and his latest effort Fuji (2025) shows this artist at his absolute best. The title refers to the relaxed traditional genre of Nigerian music that he loves, and one he’s successfully reinterpreted for a global audience. Innovation woven through tradition is the Gold standard, and he has enjoyed collaborations with such notable artists as Nile Rodgers, Pharrell, Fatoumata Diawara, Robert Glasper, and many others besides. Unsurprisingly, this highly versatile artist also has a solid live reputation, which was evident by him bringing the entire Wembley Arena under his spell during his last show there.